Destination Marketing

  • Italian tourists: what they dream, how much they spend, what they do when they travel

    Reflecting a widespread trend, also the Italian tourist makes shorter holidays (“staycation”) than before and often opts for a disintermediated reservation (86.4%). He travels mostly by plane (and rarely by train), he likes to discover new places and is quite influenced by VIP or influencers’ vacations choices. This is what a survey we conducted online in October 2017 revealed about Continue Reading...

  • Hay-on-Wye: the Book Town that teaches us how to manage the cultural tourism

    Today we see many regions let down by political blindness, lack of strategy, economic crisis, paralyzed in front of the future, unable to take any step that should be taken to build something different from what it has been so far. But sometimes local miracles happen and they could become a big inspiration to other territories that have not yet Continue Reading...

  • Why London is the most visited city in the world

    London is the most visited city in the world. Its many tourism records are not due to luck or fate, but they are the result of the excellent job that the local administration has done together with all the entities involved in the creation of an appealing cultural offer. The cultural tourism in London in fact generates £ 3.2 billion Continue Reading...

  • London: the creative use of space to fund tourism

    The Anglo-Saxon world has a lot to teach in terms of creative use of tourist, cultural and urban spaces, and our recent relocation in London gave us a lot of demonstrations of the British great ability to use strategically and profitably, for example, the locations they have available in their cities. The basic goals are quite logical: avoid the complete Continue Reading...

  • The cultural traveller in Italy

    Knowing the reasons that attract tourists, what they like, where they come from and their shopping attitude may be fundamental elements to understand where to invest and on what points to focus: this is important for tour operators, hotels, communicators, destinations. The exploration of the Italian culture is a key motivating factor for the 31% of travelers who wish to Continue Reading...

  • The 10 hospitality rules for hotels

    At the TINC DAY, a training event held in Florence on 17 November, the main topic was hospitality in the broadest sense, from the attitude to reception to the science of quality. Where do hoteliers, restaurateurs, travel agents and other holiday makers have to start to do a good job in a world so fast and so different from the Continue Reading...

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