Italian tourists: what they dream, how much they spend, what they do when they travel
Reflecting a widespread trend, also the Italian tourist makes shorter holidays (“staycation”) than before and often opts for a disintermediated reservation (86.4%). He travels mostly by plane (and rarely by train), he likes to discover new places and is quite influenced by VIP or influencers’ vacations choices. This is what a survey we conducted online in October 2017 revealed about Continue Reading...
Why London is the most visited city in the world
London is the most visited city in the world. Its many tourism records are not due to luck or fate, but they are the result of the excellent job that the local administration has done together with all the entities involved in the creation of an appealing cultural offer. The cultural tourism in London in fact generates £ 3.2 billion Continue Reading...
London: the creative use of space to fund tourism
The Anglo-Saxon world has a lot to teach in terms of creative use of tourist, cultural and urban spaces, and our recent relocation in London gave us a lot of demonstrations of the British great ability to use strategically and profitably, for example, the locations they have available in their cities. The basic goals are quite logical: avoid the complete Continue Reading...
The cultural traveller in Italy
Knowing the reasons that attract tourists, what they like, where they come from and their shopping attitude may be fundamental elements to understand where to invest and on what points to focus: this is important for tour operators, hotels, communicators, destinations. The exploration of the Italian culture is a key motivating factor for the 31% of travelers who wish to Continue Reading...
The 10 hospitality rules for hotels
At the TINC DAY, a training event held in Florence on 17 November, the main topic was hospitality in the broadest sense, from the attitude to reception to the science of quality. Where do hoteliers, restaurateurs, travel agents and other holiday makers have to start to do a good job in a world so fast and so different from the Continue Reading...
We are digital invaders: we come in peace
The amazing success of last year edition and the great results obtained have encouraged Digital Invasions to raise the bets. This year, in fact, they do not propose just one sleepless night dedicated to the Italian cultural heritage, but 10 consecutive days in which citizens are invited to "invade" their territory, telling its stories and promoting its treasures. In the last Continue Reading...
Travel blog
The 6 alpine castles of the Aosta Valley you should not miss
Despite the peaceful appearance it has today, with its charming villages, quiet hamlets and silent forests, the Aosta Valley has not always been this way. Its strategic position on the Alps has made it a land of passage for pilgrims and merchants, but also a land of conflicting powers and...
A weekend in Cologne: beer, perfume, chocolate and history
Cologne is a city full of pleasant surprises, some easy to imagine, others totally unexpected. From a German city it is for example pretty obvious to expect at least a good beer, but what you find in Cologne is actually more a cult. The Kölsch beer is in fact brewed...
Eden Project: a paradise in the heart of Cornwall
Would you like to live for a few hours in the heart of the rainforest or in a Mediterranean vineyard, surrounded by hundreds of rare and beautiful plants? Or find out what sustainable energy is while having fun in an amazing place? If yes, the Eden Project is the park...
Fantastic beasts of Yellowstone and where to find them
I'm looking at the map of north-east Yellowstone, while Damiano scans the horizon with his binoculars. It’s late afternoon in the Lamar Valley, and we lurk in the Slough Creek area to see if we spot any animal. All of a sudden, Damiano grabs my arm and, without taking his...
The Norfolk seal pups
We slowly walk on the sand, an icy wind cuts our faces like a knife. The November sky is surprisingly crystal clear here in Norfolk, and the sun is setting west behind the dunes. In the parking lot we have been told that the seals today are resting just a...
