Category: DESTINATION MARKETING

Versione in italiano

London: the creative use of space to fund tourism

The Anglo-Saxon world has a lot to teach in terms of creative use of tourist, cultural and urban spaces, and our recent relocation in London gave us a lot of demonstrations of the British great ability to use strategically and profitably, for example, the locations they have available in their cities. The basic goals are…
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The cultural traveller in Italy

Knowing the reasons that attract tourists, what they like, where they come from and their shopping attitude may be fundamental elements to understand where to invest and on what points to focus: this is important for tour operators, hotels, communicators, destinations. The exploration of the Italian culture is a key motivating factor for the 31%…
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